An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
episode 211: The State of Content Marketing 2019
Daniel and Ciaran discuss the state of content marketing and the ever-changing relationship between content creators and search engine functionality. We also give Ciaran a few moments to explain why he is so rattled about recent video embed changes that have been happening on Youtube. We cover the issues of tracking surrounding dark social and ways to better track which social channels are driving shares that your analytics can't measure the source of accurately without a little help from you. Also under discussion are cookies and some of the issues around 3rd party and first-party cookies that have been going on recently due to changes in IOS and Mac Browser Safari. Useful Tools Brighton SEO talk by Rand Fishkin Neil Patel on Creating A Tool Read our in-depth YouTube Video Embed Article Read more about Dark Social Sharing and how it works How to use Google URL builder Understanding First party and third party cookies