Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
http://predictableprospecting.libsyn.com/podcast
Episode 126: Creating Value to win over Clients - Anthony Iannarino
Do you know what the four levels of value are, or how you can win clients over from your competitors by creating more value for your clients? Today’s guest didn’t just write the book on that subject, he actually wrote three books on the subject.
Anthony Iannarino is the author of The Only Sales Guide You’ll Ever Need, The Lost Art of Closing, and his latest book, Eat Their Lunch. These books are a trilogy of useful information for salespeople. Listen to the episode to hear how Anthony suggests using these books, why he believes it’s important to separate service and product, and how to apply his four levels of value to different stakeholders.
Episode Highlights:
- Anthony’s books
- Separating service and product
- Winning clients by creating greater value than competitors
- The four levels of value
- How the four levels of value apply to the different stakeholders
- Winning with the intangibles
Resources:
Anthony Iannarino
The Only Sales Guide You’ll Ever Need
The Lost Art of Closing
Eat Their Lunch