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130: Rick Chapman: Why Social Media For Business is Broken and How to Fix It
The greatest ideas can oftentimes come from a complaint or a problem to solve. For Rick Chapman, the idea for DiiDit came out of the frustration when he could not get a response to his survey requests. It was the genesis of a discussion about building a software platform that would allow people to log in and find things that other people want done and compensate them for doing it. Rick is the managing editor of Softletter also the author of several books covering high tech for the last twenty years, including In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters and Selling Steve Jobs’ Liver: A Story of Startups, Innovation, and Connectivity in the Clouds. He talks about his interesting high tech background, how he got started in the whole business, and his up and coming SaaS startup of which he happens to be the COO.
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