Matilda Kahl has been wearing the exact same outfit to work every day since 2012.
The Swede began her project as a rebellion against New York's fashion-obsessed advertising industry.
Now working as a Creative Manager for Sony Music back in her home city, the proud feminist tells The Stockholmer why she's sticking to her style.
Enjoy this episode? Meet more innovative and inspiring people living in Sweden's global capital by downloading the other shows in this series.
Former BBC radio anchor Maddy Savage delves into the city's startup, design, food, culture and wellness scenes, to sound out who's making Stockholm special, troubleshooting its challenges and shaping its future.
Episodes are in English and designed for you to hear and share in around ten minutes.