My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
190: When To Hire a Director of Marketing and How To Do It Successfully
A topic that’s come up a lot in my recent conversations is how to hire a high-level marketing person.
Finding the right candidate can be tough, and when you’re a business owner doing a million other things, it can be even tougher.
In this episode, Andrew and I talk through the hiring process, from deciding when to hire, to where to look for the best candidates, and the questions to ask before hiring to make sure you’re getting the best person for the job.
Enjoy!
Episode Highlights:- 3:41 How to know when it’s time to hire a CMO or Director of Marketing and one of the key signs to look for.
- 6:28 Two main things to understand when you start the hiring process for a high-level marketing candidate.
- 7:35 The most effective way to find the ideal candidate.
- 9:23 Tips for working with a recruiter to find your next CMO.
- 11:14 The two different types of candidates you’ll find when hiring a Director of Marketing.
- 13:24 What to ask a potential new hire before you bring them in for an interview and the type of answers to look for.
- 17:32 Once you confirm someone is a good fit, it’s time for the 15-minute phone call. Here are the questions to ask during that call.
- 19:42 What is a “T-Shaped Marketer” and why you want to hire one.
- 23:46 The framework for the in-person interview and what to look for.
- 25:29 The last thing to do before hiring the person you think is the right fit.
- The Brand Guild
- Brand Growth Experts
- Foxwell Digital
- Review or subscribe on iTunes
If you liked this episode, you’re going to love the Brand Growth Experts Membership. It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it.
If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!
Sponsor: KlaviyoIf you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.
If you aren’t already a customer, head over to www.ecommerceinfluence.com/klaviyo and you’ll get a free trial + priority on-boarding.