The Impromptu - Insightful Tech Analysis

The Impromptu is a weekly technology podcast, hosted by Michael Norton and Alex Knight. It’s a multi-faceted show discussing how technology, design, and economics converge on topics that matter most to us. We examine the creative process and how the decisions we make, shape our perceptions and lives.

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episode 181: All in on Apple Services


Synopsis: Apple held an event on March 25th to introduce the future of Apple services. There is a lot to unpack and we do so succinctly to explain what you need to know and why it's important. Make sure to signup for Audible today to get your FREE audio book and 30-day trial. Please support our podcast by making a sustaining monthly donation. Please also check out our GoFundMe campaign as we're trying to raise enough money to help cover our studio build costs. Duration: 1:15:00 Present: Michael Norton, Alex Knight Episode Notes Apple services March 25th event

  • Apple News
    • News must be trusted
    • #1 news app
    • Introducing magazine subscriptions
    • Apple News +
    • Lots of the big publishers you’d expect from news, sports, fashion, etc
    • Magazines can have live covers, adding a great visual component to peak your interest. Gorgeous layouts with beautiful typography, full size high resolution photos, optimized for modern devices (bye bye PDFs)
    • Advertisers cannot track your behaviour
    • $9.99/month + free access for your entire family
    • Now available in Canada in both English and French, and will include a lot of Canadian content
  • Apple Pay
    • Coming to major transit services, first Portland, Chicago, New York
    • New service: Apple Card (rethinking the credit card)
      • lower interest fees
      • better rewards
      • Privacy and security baked in
        • Unique per device card number
        • authenticated with Touch ID and Face ID
        • Apple does NOT know what you bought, where you bought, or how much you paid for it
        • All privacy handled locally on the device in secure enclave
        • No user data sold to third parties
      • once approved, you get access to your credit card immediately in your wallet (no waiting for it in the mail)
      • Apple Wallet provides stats on your card
        • spending habits, week by week or by month
        • instant chat support directly from Apple
        • No cryptic statements, using machine learning and maps data to show actual names of businesses you bought from
        • Daily cash (cash back rewards) This is a big deal
          • Use it to spend in stores, send to friends, pay off your balance
          • 2% daily cash back
          • 3% daily cash back when purchasing from Apple Stores
        • NO FEES WHATSOEVER
        • No penalty interest rates (didn’t mention the number), even if you miss one payment
        • Interest rate goes between 13% and 24% “depending on creditworthiness”. Not actually that low.
        • Partnered with Goldman Sachs and Mastercard
        • For places that don’t support Apple Pay, you can use the physical card, mede out of titanium
          • Beautifully minimalist design, no CVV or card number data
  • App Store
    • New service: Apple Arcade. World’s first mobile gaming subscription service (working with a lot of big game devs on this)
    • cross platform between iOS and macOS
    • Empowering developers with an easy API
    • Single subscription with exclusive games (100+)
    • Arcade will have a separate tab in the App Store
    • Offline capability
    • Pickup where you left off on any device
    • No ads and no additional in-app purchases
    • Parents can limit access to time spent on the service
    • privacy and secure (no tracking without your explicit consent)
    • Family members can use the service without paying
    • Available this fall in over 150 countries (pricing to come later)
  • TV
    • Network tv services integrated into Apple TV
    • Internet based provides like Hulu and Playstation Vue integrated in
    • Apple TV Channels
      • Only pay for what you want
      • All in one app
      • On-demand with no ads
      • Offline access
      • Best possible audio and video quality
      • Redesigned app to make it easier to find what you want
      • Curated content suggestions
      • Personalized content for you, using machine learning
      • Live sports (notifications from your favourite teams)
      • No more separate apps for Netflix, Amazon Prime, Hulu, HBO, Showtime, Starz, etc
      • One click trial signup for video services, directly in the app
      • Brand new “kids” experience
      • New TV OS update this May
      • TV app coming to macOS this fall
      • Apple TV app coming to smart TVs
        • Samsung this spring
        • LG
        • Sony
        • Vizio
        • Roku
        • firetv
      • Coming to 100+ countries
      • Apple TV + (this is a big deal)
        • All new original video content service to compete with Netflix and Prime
        • Some big players involved
          • Steven Spielberg
          • Reese Witherspoon, Jennifer Aniston, Steve Carell announce new show (Morning Show)
          • Jason Momoa, Alfre Woodard
          • JJ Abrams, Sarah Bareilles
          • M. Night Shyamalan
          • Oprah Winfrey.
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 2019-03-26  1h15m