An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
episode 216: Personalized Marketing
Daniel makes a case for the importance of marketing personalization. A lot of this years trend reports have claimed personalization is a big focus for 2019. Daniel shares with us why he thinks this is more important than ever. So exactly how do we provide relevant, personalized content at every stage of our marketing funnel, and how do we take this process and perfect it beyond delivering emails? What systems can we use to provide an improved and more personalized marketing experience for our audiences? Daniel and Ciaran explore a few platforms they have worked with and give some tips on where to start your personalization development journey. Useful Links