Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
http://predictableprospecting.libsyn.com/podcast
Episode 132: The Ever-Evolving Customer Experience - Ian Moyse
The experience of being a customer has changed rapidly just over the past few decades. But while the customer experience has changed, has it improved? Is there room for further improvement?
Today’s guest is Ian Moyse of Natterbox. He joins the podcast today to talk about disruptions in the customer experience, how customer experience is changing, and why it matters. Listen in to hear what Ian has to say about where this kind of disruption has the biggest impact, how buyer personas can improve the customer experience, and how customer experience impacts revenue and customer loyalty.
Episode Highlights:
- How disruptors are changing the customer experience
- Where disruption is having the biggest impact
- When consumers prefer to interact with a human rather than a machine
- Using buyer personas to optimize the customer experience
- When it’s important to communicate via phone rather than email or chat
- Analyzing how customer experience impacts loyalty and revenue
Resources:
Ian Moyse
Ian on Twitter
Natterbox