My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
198: How To Create Winning Content on FB and IG
Most of the time when our clients get big wins they can be traced back to the quality of their content.
Big wins come from winning content, and today Andrew and I are going to discuss how to create that winning content for Facebook and Instagram ads. We’ll share the specific features your content must have if you want to stand out, and our top tips for creating winning imagery, video, and copy.
These principles apply not only to Facebook and Instagram, but can be integrated across your entire marketing funnel to help you in all aspects of your business.
Enjoy!
Episode Highlights:- 2:40 A tactic that helped one of Andrew’s clients see an 8X return during their spring launches
- 5:14 What’s working now with Facebook and Instagram advertising and the winning features your contents must have
- 6:30 The three fundamental things you must get across in your content: trust, previous customer experience, and quality
- 10:04 How to turn a Facebook ad into its own landing page with all the fundamentals included
- 12:02 When you’re creating imagery, ask yourself: How can I make this look real and represent what it actually looks like when someone’s using it?
- 12:57 Why user-generated content can provide you with the best imagery, and a company that’s killing it with their UGC content
- 14:49 Andrew's take on lifestyle imagery and making sure your product is at least 50% of any image
- 17:21 What you should consider when it comes to creating video content, and why you might not want to do it at all
- 18:08 Types of video content that can work well
- 21:29 If you have a product that needs an explanation, then video may be a necessity for your advertising.
- 23:44 What makes good copy, including: ratings, your unique value propositions, a clear CTA, scarcity, and more
- 28:58 Austin's tips for how to get started with writing your winning content
- Book: Influence
- Grin
- Episode 184: Use These 20 Questions to Get Unstuck With Your Facebook Ads Part 1
- Andrew@foxwelldigital.com
- Foxwell Digital
- Brand Growth Experts
- Review or subscribe on iTunes
If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.
That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.
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