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episode 89: Nielsen: Kelly Abcarian - SXSW 2019
Kelly Abcarian is the SVP of Product Management at Nielsen. She has been with Nielsen for 14 years focusing on their Television and Advanced Advertising. Kelly has had experience working with publishers, agencies and advertisers in TV, Radio, Print and Online space and is an expert in the Digital Industry globally. Kelly has detailed knowledge planning, activation and measurement tools and methodologies combined with insight into how these tools are best used to optimize cross media advertising.