Hosted by Al Martin, IBM VP of Data and A.I. Development, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.
https://www.ibmbigdatahub.com/tag/7039
episode 5: [Rebroadcast] Ep.5 - Growth hacking - not just for start ups
How did companies like Facebook and Airbnb get so big so fast? What can we learn from them? Why is data so important for growth? Nancy Hensley, Director of Strategy & Growth for IBM Hybrid Cloud, has the answers in this episode of Making Data Simple. Learn how you can use growth hacking strategies to build your business and why growth hacking isn't just for startups.
Show Notes
00:25 Connect with Al Martin on Twitter (@amartin_v) and LinkedIn (linkedin.com/in/al-martin-ku)
00:36 Connect with Nancy Hensley on Twitter (@nancykoppdw) and LinkedIn (linkedin.com/in/nancyhensley)
03:30 Explore The Growth Hacker: The next VP of Marketing by Andrew Chen here: http://bit.ly/104Xa0rÂ
03:55 Read Hacking Growth by Sean Ellis & Morgan Brown here: http://growthhacker.com/
04:55 Visit the Jagermeister website for more information on their company and product: https://www.jagermeister.com/en-CA (must be legal age)
22:15 Find Hooked: How to Build Habit-Forming Products by Nir Eyal here: http://amzn.to/2geOTlp
31:50 Find Rework by Jason Fried here: http://amzn.to/2xIU08B