Why do our digital assistants such as Alexa, Google Home, Siri and Cortana have "feminized" voices and what are the effects of this trend? That's what I explore in this episode. Are there negative effects of using female voices in the devices we talk to and who talk to us? Are there alternatives? Turns out there is an alternative - a "genderless" voice. What does that sound like? Tune in to find out as we explore gender roles, expectations and equality.