The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

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Personal Voice Assistants


Over the last few months, we've been taking a closer look at voice assistant devices. We aimed to overcome our initial scepticism and explore how these devices can impact on our lives and our marketing. Ciaran took up a challenge laid down by digital marketing author, speaker and podcast listener, Dr. Geraint Evans. Geraint agreed to try and convince Ciaran of the voice assistant's value in an interview which we recorded back in December 2018. As you will hear, Ciaran wasn't having any of it back then, but since spending time with Geraint and playing with a Google Assistant that now lives permanently in his kitchen, he has come around and is a big fan. Daniel's journey with the devices started at Christmas when he obtained both an Alexa device and a Google Home device. Since being installed, he's explored and experimented with these in many ways, including getting them to talk to one another. If you haven't played with a voice assistant, we'd recommend you get one. The global growth in the popularity of voice assistant devices makes them potentially a new and impactful medium for anyone working in marketing and as we found you need to own one to understand the effect they have on the user. Useful Links Get In touch with Dr Geraint Evans http://www.drgoevans.com/ https://www.linkedin.com/in/drgeraintevans/ What Was Google Wave? https://simple.wikipedia.org/wiki/Google_Wave Google Assistant App https://assistant.google.com/ Amazon Alexa App https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=201602060 Learn how to build an Alexa Skill https://www.pluralsight.com/guides/amazon-alexa-skill-tutorial Interesting Voice Assistant SEO research recently published by SEMRush. https://www.semrush.com/blog/voice-search-study/


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 2019-06-10  33m