The Art of Charm

The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The Art of Charm help everyday people, including active members of the military, learn how to become higher performers, better spouses, partners, and coworkers, they dig deep into human behavior, the science behind it, and demystify what we do and why we do it.

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764: Brett Bartholomew on why drive matters more than motivation and secrets to peak performance


Coaching athletes, or anyone for that matter, does not come with a simple one-size-fits-all approach, so what does effective coaching look like, what do you need to know about those you’re coaching, and who do coaches get coached by?


What to Listen For

  • How did Brett Bartholomew get started in the world of strength training and coaching?
  • How do you get buy-in with athletes you’re coaching to make sure they follow your program without getting distracted by all the other information they’re bombarded with?
  • What do you need to know about your athletes in order to best coach them and how do you tie it in with a responsible message?
  • What is the Harvard 4 Drive Model and how can you start using it today to teach or coach more effectively?
  • What 3 steps can you use to better relate to other people and build better relationships with coworkers, students, and athletes?
  • How do you develop self-awareness and what should you look for in your own life to start with?
  • What are the 3 stages of internal identification and how does it relate to the development of self-awareness?
  • What is imposter syndrome and how do you deal with it so you don’t sabotage your career or relationships?
  • What kind of coaches do coaches get coached by?
  • What is the difference between being responsive and being reactive?
  • How can you be more responsive without being reactive?
  • How do you find your own motivation and help others find theirs?
  • How do you stay motivated as a coach?


There are a variety of factors that influence your ability to coach someone effectively. First and foremost, your athlete (or student) must trust and respect you, otherwise, she won’t believe you know what you’re doing. So you must build a working relationship with your athletes, and that means understanding their self-awareness levels, working together to identify their strengths and weaknesses, what drives them and what their ambitions are, and getting a feel for how each one learns best.


A Word From Our Sponsors

Share your vulnerabilities, victories, and questions in our 17,000-member private Facebook group at theartofcharm.com/challenge. This is a unique opportunity where everyone — both men and women — celebrate your accountability on the way to becoming the best version of yourself. Register today here!


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Resources from this Episode

The Art of Coaching with Brett Bartholomew

Harvard 4-Drive Model - Harvard Business Review



Check in with AJ and Johnny!

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 June 17, 2019  1h5m