Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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ALDO Leverages UGC, Social Influencers for Customer Acquisition
In episode 200 of Total Retail Talks, Executive Editor Joe Keenan interviews Amanda Amar, senior manager of global social media and influencer relations at ALDO Group, a fashion footwear and accessories retailer. Listen in as they discuss how ALDO is leveraging user-generated content (UGC) and social influencers to help market its brand and products, driving customer acquisition…