Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
https://art19.com/shows/catalyst-podcast
episode 172: Getting People To Click: A Conversation With Banner Ad Expert Al Rotches
Don’t hide what you want people to do: is the advice that Al Rotches gives Paul and Rich about online advertising. Al has built a career on making banner ads for clients like Barack Obama and Hillary Clinton. On this week’s episode, we chat with Al about how he gets people to engage online with his ads. He shares his insights about the importance of ad placement and about why most banner ads are so horrible. He also gives us some advice on how big and what colour the button should be on your ad. Hint: it should be big and stay away from red!
Links:
Al Rotches’ Website
Barack Obama’s Banner Ads