Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.
https://www.wondery.com/shows/business-wars/?utm_source=rss
episode 2: Gibson vs Fender - Loud and Clear
It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of solid wood is a joke. But its bright, powerful sound and lack of feedback make it a hit with guitar players.
Gibson's ambitious young president, Ted McCarty, knows his company has to counter with a solid-body electric guitar of its own. To market the instrument, Gibson will turn to the most famous electric guitarist in the world, a man who happens to be an old friend of Leo Fender's — Les Paul.
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