Designing a successful product takes more than attention to the look & feel, or the interface architecture. Great product design happens earlier in the process, when the product itself is defined and understood. With his experience as the lead designer for Medium, Dustin Senos knows a thing or two about making a product great. He joins Jen Simmons to explain what it takes.Thanks to Media Temple for sponsoring this episode. Use coupon code TWA to get 25% off their web hosting.