The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at


episode 221: Heartificial Empathy

For any marketer with a heart who wants to connect with their audience, empathy in business has always been important. We explore with Author Minter Dial how empathy is effectively used in the workplace and how important it is as the marketing world embraces artificial intelligence.  Are you hard baking enough empathy into the culture of your organisations? Are you exploring how you can work that into any chatbots or AI you may have already launched or are planning to start? Listen in and learn how and why to put heart into your marketing and A.I. Minter Dial's book Heartificial Empathy explores why empathy is essential and how it can be harnessed by businesses that embrace it. Listen in and learn how Minter has gone on his own empathetic journey to help fuel digital transformation projects he’s been involved with. What mistakes are companies trying to harness empathy making, and how does can empathy be harnessed to supercharge the effectiveness of artificial intelligence where it’s deployed? Minter also shares with us his experimentation with an A.I. bot and how that ‘relationship’ radically changed his view on the power of mixing AI with empathy over five days. Useful Links Heartificial Empathy Book Minter Dialogue Podcast Futureproof interview Conversational AI Interview


 2019-07-06  25m