Welcome to DataFramed, a weekly podcast exploring how artificial intelligence and data are changing the world around us. On this show, we invite data & AI leaders at the forefront of the data revolution to share their insights and experiences into how they lead the charge in this era of AI. Whether you're a beginner looking to gain insights into a career in data & AI, a practitioner needing to stay up-to-date on the latest tools and trends, or a leader looking to transform how your organization uses data & AI, there's something here for everyone. Join co-hosts Adel Nehme and Richie Cotton as they delve into the stories and ideas that are shaping the future of data. Subscribe to the show and tune in to the latest episode on the feed below.
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#3 How Data Science and Machine Learning are Shaping Digital Advertising
Claudia Perlich, Chief Scientist at DStillery, a role in which she designs, develops, analyzes and optimizes the machine learning algorithms that drive digital advertising, speaks with Hugo about the role of data science in the online advertising world, the predictability of humans, how her team builds real time bidding algorithms and detects bots online, along with the ethical implications of all of these evolving concepts.