All Things Video

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders and C-level executives of the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Support this podcast: https://anchor.fm/all-things-video/support

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An Innovative Approach to Online Storytelling -- Bernie Su (Founder, 96 Next)


Bernie Su is an Emmy and Peabody Award winning storyteller and the Founder of 96 Next, a production studio that creates interactive video series. Prior to 96 Next, Bernie co-founded Pemberly Digital, the studio behind hit digital shows The Lizzie Bennett Diaries and Emma Approved and later launched Canvas Media Solutions, which produced StyleHaul’s first original scripted series Vanity. In this episode, Bernie and I discuss his approach to innovation for scripted series on social platforms, from pioneering affiliate marketing in Emma Approved to creating the first audience interactive show on Twitch with Artificial. We also debate the future of subscription video platforms and argue whether HBO failed to effectively monetize Game of Thrones. Finally, we examine why more traditional celebrities are turning to podcasting and social media to extend their audience and develop additional revenue streams. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/all-things-video/support


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 2019-07-19  1h12m