The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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USAFacts' Poppy MacDonald: We need to bring facts back into the discussion
In 2018, After a long career in media, former Politico USA president Poppy MacDonald decided to make the jump to a non-partisan, not-for-profit, data reporting publication: USAFacts. USAFacts was founded in 2017 by former Microsoft CEO Steve Ballmer, with the mission to "help inform active citizenship and fact-based debate, and advocate for transparency of and ease-of-access to public data," according to its website. For MacDonald, the organization was an opportunity to bring accurate, unbiased data back into the political conversation. In this week's episode of The Digiday Podcast, Brian Morrissey welcomes MacDonald back into the studio to discuss her new role as president of USAFacts, how staying away from projections translates to staying away from partisanship, and why the positive feedback she's received from lawmakers gives her hope for the future.