Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.


episode 4: Cereal Wars - Cereal Offenders

It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes who can charm children into demanding its cereals.

As General Mills fights back, Post is looking to the stars. It's planning a direct attack on Kellogg’s best-selling cereal with help from the space race.

But after years of selling sugary cereal with loveable characters, the cereal giants are about to face a backlash on Capitol Hill.


 2019-07-24  27m