It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man.
But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.
So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious.
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