The Darkroom Podcast was born to tell the founding stories behind some of the world’s most influential creators, artists and entrepreneurs: highlighting their failures, experiences and visions for the future. Our host Dane Deaner gets to the root of how these creators went from an idea to building large scale companies and personal brands.
https://thedarkroompodcast.podbean.com
episode 43: @RAWArtists | Showcasing the Creative Community with RAW Artists CEO Heidi Luerra
In this episode of The Darkroom Podcast we spoke to Heidi Luerra, CEO and Founder of RAW Artists, the largest indie arts organization in the world. For the last 10 years RAW has brought the creative community together by organizing showcases in 70+ cities, helping 200,000 artists in fashion, music, and the visual arts gain exposure. As an artist herself, Heidi felt the personal struggle of getting her work out to the world. After trying to build momentum behind her fashion line in the early 2000’s, Heidi decided to throw an event to showcase not only her work but of other artists in LA. Nearly 750 people showed up to Heidi’s first event and the idea for RAW was born. We get to hear how Heidi thinks through her creative process and how she has built a team to support a global network of showcases thrown every week. Heidi is coming off her first book, The Work of Art, A No-Nonsense Field Guide for Creative Entrepreneurs, where she highlights what it takes for artists to turn their creative work into a thriving business. Head to https://rawartists.org/ to see if there is a RAW event near you and https://www.heidiluerra.com/preorder/pre-order to find Heidi’s book!