Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscura. Alex has traced the origins of breakfast as a meal and how cereal marketing came to be so aggressive.Support us by supporting our sponsors!Away-To get that $20 off, here’s what you do: visit awaytravel.com/bw and use promo code BW during checkout. Mack Weldon-For 20% off your first order, visit mackweldon.com and enter promo code BW at checkout.