Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
http://predictableprospecting.libsyn.com/podcast
Episode 140: Marketing and Podcasting - Michael Greenberg
Should you consider podcasting as part of your multi-touch campaigns? Can podcasting improve your sales numbers, and can you use your sales skills to make a quality podcast – or use podcasting to hone your sales skills? Today’s guest is here to discuss how sales professionals could be using podcasts.
Michael Greenberg is the CEO of Call for Content, a podcasting agency that makes it easy for businesses and organizations to develop podcasts. Listen to the interview to hear what Michael has to say about strategies for using podcasts to drive sales, routines and duration options for beginning podcasters, and the importance of consistency in podcasting.
Episode Highlights:
- Whether podcasting is on the radar for sales executives
- Success rates using podcasting strategies
- Inviting prospects onto the podcast as experts
- What sales executives can talk about on a podcast
- Typical rhythms of salespeople starting a podcast
- Building camaraderie through podcasts
- Coordinating guest posts with your social media
- Using podcast agencies
- Podcast duration guidelines
- What kind of research goes into a 30-minute podcast
- Consistency in podcasting
- Next steps for salespeople who are interested in podcasting
- Podcasts as an opportunity for role-playing
Resources:
Michael Greenberg
Call for Content
The B2B Podcast Playbook