An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
episode 224: Exploring Instagram Influencers and Fake Social Influence Part 2
In a follow up to our last episode on fake social metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement. Anders shares the full story behind his research and explains how his organisation have changed how they approach influencer marketing as a result of what they learned. Is your influencer marketing programme at risk of being gamed? Listen in and learn how one innovative startup is tackling the issue and seeking out genuine advocates, rather than just chasing gamed and fake influence. Useful Links:- You can read an original, in-depth article, "The 744 Million Influencer Marketing Scam" that we discuss the results from here.