Rachel David is the Founder & President of Hashtag Communications, a social media consultancy focused on influencer marketing. Prior to launching Hashtag, Rachel co-created and hosted BestFan TV and then served as a producer and host for Your World This Week with Rogers Communications.
In this episode, Rachel shares her experience as a traditional media host, social media creator, and entrepreneur. She explains the differences between the Canadian and U.S. creator ecosystems and offers advice to local advertisers seeking to find influencers with an engaged regional audience. She also explains why she began to focus on creating content primarily for LinkedIn and Instagram and highlights the benefits of a “Learn from Me” rather than a “Look at Me” content strategy.
Host: James Creech
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ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
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