Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.


episode 5: Harley and the Biker Wars - The Freedom Machine

It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. They’ve long-hated the fact that the Hells Angels ride Hogs, but now the top Angel reveals some shocking news on his true feelings about Harleys.

Finally, there’s a new light in Milwaukee. Willie G. Davidson, son of Harley’s president, rises as chief of style and design. He not only appreciates the outlaw bikers, he looks like one. Harley-Davidson needs to embrace the image that’s grown around the bikes, and Willie G. seems like the man to lead the charge. But can he pull it off?

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 2019-08-28  26m