Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 22: How to Convert Followers Into Buyers | Ep. 022
Brandon’s discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you’re bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth.
In this episode, Brandon describes what separates a buyer from a social media follower and explains how you can build your reputation through each successful sale.
The Finer Details of This Episode:
- Thanking everybody who was kind enough to leave a review for Brands on Brands on Brands in the last week.
- Why you should approach social media in terms of accruing buyers rather than followers, and what differentiates the two.
- Building your reputation one person at a time so you eventually have a community of people willing to buy why you’re selling.
- What the major priorities should be for your business and where you can find the highest ROI.
Quotes:
“There’s so much information out there, but also there’s enough that you can drown in it and not know what to do first versus second.”
“A follower does not necessarily equal a buyer.”
“Instead of converting followers into customers you’re converting customers into followers.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!