Full Stack Radio

A podcast for developers interested in building great software products. Every episode, Adam Wathan is joined by a guest to talk about everything from product design and user experience to unit testing and system administration.



episode 123: 123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

In this episode, Adam gets some advice from Ian Landsman of Userscape on marketing and positioning a new Tailwind CSS components directory project he's working on with Steve Schoger.

Topics include:

  • Building website templates vs. a UI kit
  • Should the product be positioned as a UI library or an educational resource?
  • One-time purchase pricing vs. subscription pricing vs. some combination of the two
  • Why marketing features can sometimes be better than marketing benefits
  • "Dribbble but with code"


  • Cloudinary, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free
  • DigitalOcean, get your free $50 credit at do.co/fullstack


  • Tailwind CSS
  • Tweet previewing the Tailwind component directory
  • Article on Sketch pricing model
  • MegaMaker Club
  • Thermostat, the NPS survey software Ian is working on


 2019-09-11  1h6m