Positive Phil

Hi, I’m Positive Phil. I spend my time interviewing super incredible leaders, entrepreneurs & individuals who are altering the world, just to share their amazing journey with you. Engaging interviews with famous people, celebrities, athletes, authors, spiritual educators, thought leaders, as well as others in the social, business, and entertainment industries. Episodes feature high-profile guests from various backgrounds who share personal stories, tips, and techniques to help you improve your own life.

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Staying Strong, Building Brands. Umberto Luchini, founder of Wolf Spirit is on the Positive Phil Podcast Show


Umberto Luchini is the founder and proprietor of Wolf Spirit LLC, a company which develops and owns spirit brands – such as Blood x Sweat x Teams Vodka of Eugene, OR -- as well as imports and markets others, such as Tom of Finland Organic Vodka from Finland.   Umberto was born in Milan, Italy into a small, tight-knit family. He attended school in London, worked in France, became jobless after 9/11, and took a low-paying job with a great brand:  Campari (Monaco). Umberto rose through the marketing ranks, ultimately moving to San Francisco in 2004, where he resides today as an American citizen.   Umberto remained with Campari America for 17 years, during which time he formed an award-winning team of 30 marketers, and developed Espolòn tequila (which is often compared to Tito’s Vodka because of its explosive growth). In 2017, Umberto founded Wolf Spirit; by the end of 2018 the distillery was built and their first product had been designed, packaged, and created; and sales began in 2019. Already the vodkas are available in 23 states, with 17 more slated to be onboard by the end of the year: this is an astonishing rate of growth, which usually requires 5 years rather than 12 months.   Umberto is happier than ever and working harder than ever to grow his own company and brands, as he did in the past for many others. In his spare time, he enjoys high-endurance sports (triathlons, ultra-marathons, etc.) and traveling.   Website to link to: https://www.wolfspiritdistillery.com/ * https://www.bstvodka.com/ * https://www.tomoffinlandvodka.com/ The Positive Phil Podcast Show, a podcast, available on iTunes, Spotify, iHeartRadio, where Positive Phil talks about personal stories, events and engaging interviews; with famous people, celebrities, athletes, authors, spiritual educators, thought leaders, as well as others in the social, business and entertainment industry. Airing on over 300 digital channels, including iHeart Radio, Spotify, StitcherFm, Google Podcast and published online via RSS feeds globally.   The show has been around for almost 4 years and is one of the most popular podcast shows on the internet in the business-motivation space. Professional radio, tv, podcast host and producer from San Diego California.  We have a large national following on digital media channels, with our popular podcast and network of shows. Airing on iHeart Media, iTunes, Spotify, Spreaker, Stitcher, PlayerFM and over 200 additional media channels. https://www.positivephil.com


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 September 16, 2019  35m