The B2B Revealed Podcast

Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.

http://www.b2brevealed.com

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Writing Without Bullshit


Josh Bernoff is the author of a stellar book called Writing Without Bullshit: Boost Your Career by Saying What You Mean. The book is focused on making everyone a better writer in business. Most importantly, due to Josh’s background in the technology sector, he has a lot of history with an industry that produces arguably the most jargon, poorly written emails, blog posts, and messaging of any business sector.  This episode centers on different examples of how people can improve their business writing, report writing, and emails, alongside many other great writing topics. In This Episode

  • Josh’s background and his first insights into useful, clear writing.
  • On meaningless platitudes.
  • The importance of strong titles and file names.
  • How to write a strong executive summary.
  • How to craft a great email.
  • Why paragraphs are the worst.
  • How we got to the current standard of communication in our professional lives.
  • What the meaning ratio means when writing great content.
  • Why shortening the length of your document is a good idea.
  • On the passive voice.
  • An approach for narrowing down your usage of jargon.


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 2019-09-18  40m