The Art of Charm

The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The Art of Charm help everyday people, including active members of the military, learn how to become higher performers, better spouses, partners, and coworkers, they dig deep into human behavior, the science behind it, and demystify what we do and why we do it.

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780: Extreme Negotiations from Battlefield to Boardroom with Aram Donigian


Some of the most intense and important negotiations humanity has witnessed have taken place in and around the field of battle, but how much do they have in common with the negotiations we engage in on a daily basis, what can civilians learn from how the military successfully approaches its negotiations, and what 5 strategies can you implement today in order to improve your negotiation skills?


What to Listen For

  • What are the most common mistakes people make when negotiating and what can you do to avoid making them?
  • What is the difference between negotiating to create choices and negotiating to reach an agreement, and why should you aim for one while avoiding the other at all costs?
  • Why do most people only think about negotiations in the short term and how can that mindset cause so much damage in the long term?
  • What are the commonalities between life or death military negotiations and negotiations in business?
  • How do you take cultural differences into account when negotiating?
  • What questions should you be asking yourself about the parties in a negotiation if you don’t want to screw it up?
  • What are the 5 strategies of extreme negotiating and how can you use them in important negotiations to everyday negotiations in order to reach a desirable outcome for all parties involved?


Many people tend to enter into negotiations with a short term goal in mind. We want the best deal, or the biggest win for ourselves, regardless of what it costs the other party. Think about when you buy a car - are you thinking about the person you’re buying the car from? What about when you’re negotiating a raise - are you actively trying to understand what is required of you to merit that raise and then clearly conveying to your employer what you’ve done to meet or exceed those requirements?

Every negotiation we engage in has the potential to build or break relationships. If that’s the case, shouldn’t it be in your best interest to focus on building relationships with win-win outcomes versus breaking them with win-lose outcomes?



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Resources from this Episode

Extreme Negotiations - Harvard Business Review


The West Point Negotiation Project



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 October 1, 2019  40m