What if you could double your business with Facebook over the next year? That’s exactly what happened for Oral Essentials when they doubled-down on their FB advertising and focused on scaling up. Oral Essentials CMO, Justin Maddahi, joins us today to discuss some of the game-changing tactics that have helped him grow the business with Facebook. He talks about why he’s shifted to nearly all user-generated content, how he approaches creative testing, and why he’s managing all aspects of Facebook in-house. If you’re trying to scale up your advertising, you won’t want to miss this episode. Enjoy!
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