Brands On Brands | Personal Branding & Business Coaching

Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach

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episode 76: How to Use Paid Media vs Organic Media | Ep. 076


The key to growing your brand awareness and your business leads is your ability to leverage paid and organic media. Today we talk about the difference between the two, when to use each of them, and the advantages of each approach.

For organic media, it takes a longer time to build traction. But overtime, there are massive benefits to having an owned media footprint that you control. The key to organic media is to be early to adopt fast growing new channels, to focus on engagement with your audience, and to commit to a long-term consistent presence.

For paid media, it's a more cluttered environment and takes more work to stand out from the crowd. But when you invest strategically against your core audience, you can build an audience much faster than you can with organic media. The key to paid media is to be smart about how you execute and measure your performance and to focus on ROI and converting new leads into long-term customers.

We dive into these topics and more in this weeks episode.

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 October 31, 2019  18m