Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 78: Building Your Email List From Scratch | Ep. 078
Building an engaged email list is the difference between having a business and having a following.
In this episode, we talk about list building and the role it plays in your marketing and branding.
Everyone is excited about social media these days. And they should be excited because it's a great discovery platform. But the step that often gets missed is converting the people who are following you on social media into email subscribers.
It's important because an email list is an owned point of contact that you control. Once you have someone's contact information, you can use that as you see fit to tell your story, build trust with your audience, and sell your products and services.
The problem with social media is that you are not in control. You can post to your million followers, but the platform controls how many of those followers are shown the content. That content you are spending time creating, may only be shown to 2-3% of your following.
Oh and they can change the algorithm and drive that lower whenever they feel like it. Not to mention that they can delete your account with zero explanation or recourse.
The best way to protect against that happening is to provide value to that audience on social media in exchange for their contact information. The best way to control the future of your business to control your list.
It's a simple but often overlooked concept. And if this inspires you to take action and refocus your efforts, I've done my job!
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