The Ecommerce Influence Podcast

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

http://www.ecommerceInfluence.com

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228: The Things We Hate Episode

Today we’re taking a break from our normal programming to go on a short rant about things we hate in the ecommerce industry.

We want to shed light on some of the frustrating things we’ve come across over the years to help you keep your sanity as you’re growing your business.

We believe in the importance of truth and transparency, and that every single business is different, and hope our little rant today will help you avoid frustration and see through the B.S.

Enjoy!
Episode Highlights

5:32 Thing we hate #1: When people take advantage of business owners by making things seem more complicated than they really are.

9:18 Just because it’s a big, well-recognized company, doesn’t mean it’s actually doing well, so don’t compare yourself.

11:11 Warning signs to watch out for with bogus business information.

11:47 Thing we hate #2: When entrepreneurs are told they have to be running ads on every single possible channel.

15:07 Thing we hate #3: Example sharing without context.

18:11 Thing we hate #4: Not having enough information about why people are building their businesses a certain way and the lifestyles they’re hoping to achieve.

21:19 Why context is so important, and why there’s no simple success blueprint for every business to follow.

23:17 An example of how to think about the bigger thematic approach when you’re trying to decide if a certain tactic is going to work for you.

Links And Resources

Book: The Brain Audit: Why Customers Buy (and Why They Don't)
The Coalition
The Facebook and Instagram Pro Ad Buyers Group
227: How Supply Went from Startup to Shark Tank
135: [Case Study] How Messenger Ads Are Driving Real Revenue W/ Mark Arruda
@a_brawn on Twitter
@andrewfoxwell on Twitter
Brand Growth Experts
Foxwell Digital
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December 3, 2019 25m