Join hosts Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor, as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
http://jasonandscot.com
episode 202: Cyber 5 Recap with Adobe's Taylor Schreiner
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Adobe Recap
Taylor Schreiner is the Director of Adobe Digital Insights. He uses Adobe's data to give us a recap of the Cyber 5 (the five shopping days from Black Friday through Cyber Monday, this year Nov 29 - Dec 2).
Adobe Holiday Dashboard
- Thanksgiving 11/28 - $4.2B (up 14.5% YoY) below forecast of $4.4B
- Black Friday 11/29 - $7.4B (up 19.6% YoY) below forecast of $7.5B
- Saturday - 11/30 - $3.6B (Up 18% YoY) at forecast
- Sunday - 12/1 - $3.8B
- Monday - 12/2 - $9.4B (up 19.7% YoY) at forecast
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Episode 202 of the Jason & Scot show was recorded on Wednesday December 4th, 2019.
http://jasonandscot.com
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.