Not many ecommerce brands can say they’ve been around for almost 30 years, but Peepers is one of them. Founded in 1993, with a website that went live in 1996, Peepers has been going strong ever since. In the last 10 years alone, they’ve grown by 900%. John Hart joined the team five years ago and is now the Ecommerce and Operations Director. Today he joins us to talk about how Peepers has continued to evolve, the marketing strategies they're using, including why they find major value in Amazon, and how they’ve successfully approached wholesale. Enjoy!
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