Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
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episode 78: Advertising and Fundraising for Political Campaigns, with Brian Lyle
Brian Lyle, Vice President of Digital Strategy at On Message, Inc., and AAPC 2019 Digital Strategist of the Year, guests to discuss his Pollie award-winning work during the 2018 US Midterms.
We discuss On Message's approach to political campaigning - advertising, organic growth, and fundraising - and the role of digital media in each. We also break down differences in campaigning between challengers and incumbents, discover what makes a good campaign website, and talk about new forms of advertising like OTT and P2P texting.