Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 94: How to Change Your Brand Forever | Ep. 094
Welcome to Season 2 everyone! Today we talk about how to change your brand forever and what to expect this season on the show.
Brands On Brands On Brands is a top 100 marketing podcast on iTunes and we are excited to continue to grow in 2020.
Make sure to go to www.brandsonbrandsonbrands.com to subscribe to the show.
This season will be talking to keynote speakers from the top marketing conferences in the country, authors who have written the best selling marketing books from the past 2 years, and entrepreneurs who are building businesses from the ground up.
On Monday, January 13th, 2020, we'll be dropping our first interview episode of Season 2. It's an interview with David Meerman Scott
And here are some highlights from this episode:
- The top way to change your approach to marketing and branding is to change the way you set priorities. You need to take the time to set a strategy that focuses on driving the most attention at the best price.
- The #1 mistake entrepreneurs are making in marketing today is investing in an agency to manage their social media posts. Those posts are better managed in-house, and that money is better spent on traffic driving Facebook ads.
- A top priority on your to do list should be to develop your message, find your voice, and understand how you differentiate yourself.
- The best reason to create content is to find your voice. Most people think creating content is about gaining subscribers. That's true in the long run, but short term your goal is to develop your voice so you can understand what you want to be "known" for.
- The three prong approach to personal branding is 1) Focus your message, 2) Build your community, and 3) Create impact in the lives of your customers. (This will be explained further in the next three episodes... stay tuned!)
Episode Links:
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Brands On Brands On Brands