The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Flighthouse CEO Jacob Pace on building a media company on TikTok
A large portion of the world's TikTok videos have been created by individuals (and many are quite young) on a mission to say something funny. But Flighthouse has made the crafting of TikTok videos into a company business, relying on a content studio with all trappings of a Gen Z-styled television production set.
"Flighthouse is basically the largest entertainment brand on TikTok right now," said the company's CEO Jacob Pace on this week's episode of the Digiday Podcast. "We're really the only ones producing original content."
If TikTok becomes a stalwart media channel as opposed to being a mere flash in the pan, content production companies like Flighthouse will have something to do with it, Pace said.
On the podcast, Pace shared his insights about TikTok's similarities with YouTube, the advent of Quibi and what kind of content works best on TikTok.