Hosted by Al Martin, IBM VP of Data and A.I. Development, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.
https://www.ibmbigdatahub.com/tag/7039
episode 4: Breakthrough Marketing Insights with Michelle Peluso
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Abstract
This week on Making Data Simple, our guest is Michelle Peluso, SVP of Digital Sales and Chief Marketing Officer at IBM. Michelle talks us through her passion for marketing and why she believes IBM is the best place to be for it. She shares some critical, modern-day marketing tactics that emphasize making an impact to your loyal consumers, while attracting new users. Tune-in and take part in the conversation.
Connect with Michelle
IBM News Room
Show Notes
02:06 - Check out these critical tips on time management from Forbes.
08:03 - Here is an article on storytelling trends marketing leaders should know.
15:50 - See this article for more info on data driven marketing.
24:07 - Check out these cyber security marketing tactics.
Connect with the Team
Producer Liam Seston - LinkedIn.
Producer Lana Cosic - LinkedIn.
Producer Meighann Helene - LinkedIn.
Producer Mark Simmonds - LinkedIn.
Host Al Martin - LinkedIn and Twitter.