Vox Media CRO Ryan Pauley sees the company's acquisition of New York Magazine, last year, as pairing up complementary parts -- and he figures advertisers will see it that way too.
"Less than 35% of customers spent significant advertising budgets with both companies," Pauley said on the Digiday Podcast.
Vox's typical ad categories included tech, auto, financial services and food and beverage. New York Media, on the other hand, leaned toward luxury, fashion and beauty.
"Where there was overlap was media and entertainment," Pauley said. But even there, Pauley said, the merged companies could very well attract advertisers more effectively. "All clients are looking for fewer, bigger, better partnerships."
Pauley joined the Digiday Podcast to discuss Vox's "hyper-growth areas," its new marketing platform and the death of the third-party cookie.