Hosted by Al Martin, IBM VP of Data and A.I. Development, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.
https://www.ibmbigdatahub.com/tag/7039
episode 7: Data Driven Marketing Tactics with Aarti Cherian
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Abstract
This week on Making Data Simple, our guest is Aarti Cherian, Program Director for IBM's Cloud Pak for Data and Watson Data Science Marketing. Aarti discusses key marketing tactics that are currently leveraged by teams at IBM.
Connect with Aarti
Show Notes
3:01 - Check out this article on marketing techniques for tech companies.
14:41 - Not sure what B to B means? Find out here.
21:24 - Learn more about IBM Cloud Pak for Data here.
21:28 - Learn more about IBM Cloud Pak for Data System here.
Connect with the Team
Producer Liam Seston - LinkedIn.
Producer Lana Cosic - LinkedIn.
Producer Meighann Helene - LinkedIn.
Producer Mark Simmonds - LinkedIn.
Host Al Martin - LinkedIn and Twitter.