The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.


episode 186: Encore: A Crash Course in Microcopy for Social Media Captions

(Right now we’re working on creating a brand new, refreshed version of  The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting  one of our top episodes of 2019. Thank you for being along for the ride  and for making The Science of Social Media  part of your podcast  routine. We're very grateful to have you.)

Copywriting is one of the most essential skills for a marketer to have.

Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media.

We want to give you the tools to write exceptional copy for even the  tiniest of things on social: captions, tweets, Stories, and more.

Consider this a crash course in copywriting for all the little things  you write on social media everyday. Every word counts, and we want to  help make sure even your small words have a big impact!

- Dave & Bonnie

Read the Show Notes:

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights,  experimentation, and inspiration. Every Monday (and sometimes more) we  share the most cutting-edge social media marketing strategies from  brands and influencers in every industry. If you're a social media team  of one, business owner, marketer, or someone simply interested in social  media marketing, you're sure to find something useful in each episode.   It's our hope that you'll join our 27,000+ listeners each week and rock  your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at

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 2020-03-02  13m