New Books in Anthropology

What can online social spaces like Reddit’s r/gaming reveal about gender attitudes, masculinized spaces, and turning points in gamer communities? In their new book Gender, Masculinity and Video Gaming: Analysing Reddit’s r/gaming Community (Palgrave Pivot, 2019), Marcus Maloney, Steven Roberts, and Timothy Graham utilize computational and qualitative methods to explore conversations happing on the social media platform Reddit’s gaming subreddit. They explore masculine and feminine gendered comments and discourse using the online platform’s functions like upvoting and downvoting, in addition to textual analysis of comments. Maloney, Roberts, and Graham reveal a continuum of discourses from marginalization to inclusion and contribute to our greater understanding of gendered discourse online.

This book would be a great addition to any gender course, both undergraduate and graduate, as it provides clear theoretical analysis of a popular social media platform. This book will be of interest to Sociologists of gender and culture, as well as scholars of media studies, gender studies, and cultural studies.

Sarah E. Patterson is a Postdoctoral Fellow at the University of Michigan.

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