Big thoughts: This week on Track Changes, Paul and Rich sit down to discuss how branding impacts product design. We chat about how branding is critical when designing products, and how helpful it is when the brand comes first. Of course, that’s not always the case. We talk about the challenges of developing brand and product simultaneously and ways to deal with the complexities that come with this type of agile development.
Nike
Craftsman
Ford F-150
Michael Bierut
Jessica Helfand - Twitter
A Conversation with Michael Bierut and Jessica Helfand, Part 1
A Conversation with Michael Bierut and Jessica Helfand, Part 2
Pentagram
Wordpress
National Geographic
Vogue
Economist
Adam Smith
IRS
Asana
Monday.com
Basecamp
Infospace
Salesforce
Peppa Pig
Do the Brand First - Paul Ford
Careers at Postlight
Postlight